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Monday, May 23 • 09:15 - 10:15
Using online tools to combat the growing competition in the pet care market

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e are about to embark on the largest growth period the pet industry has seen - as we fall within the "life sciences" expected to be the largest global growth industry of the next 50 years. The growth in the pet industry is being driven by the increasing demands on pet care by owners - which will impact on vets directly. Because of this demand - and opportunity, competition is increasing. Here we’ll look at how vets can use online tools to keep one step ahead of the pack.

Looking at the competition, it’s the non-vets who will probably have the greatest impact. The rise of disruptive business models such as Uber is driven both by an excitement in the technology, “Hey, we can do this differently” but also an understanding that consumers are changing and the old models are not working.

Understanding customer (pet owner, farmer) behaviour is the key to better results - and online tools are key.

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Pet Pack

Pet Pack
Dr James Ramsden graduated from the University of Melbourne in 1991. He’s worked around the world from Melbourne to Lexington, Kentucky. His interest lies in creating better communication to help people look after their animals better. He’s worked in traditional mass media and... Read More →

Monday May 23, 2016 09:15 - 10:15 ACST
Hall M Adelaide Convention Centre