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Tuesday, May 24 • 14:30 - 15:30
Influencing our clients: What is possible and ethical?

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Given that many veterinarians wish to improve the welfare of animals in their care, motivating clients to change husbandry can be a daily challenge. Encouraging uptake of best practice can be important for the health of the animal (e.g. canine obesity), for the profitability of the farmer (e.g. dairy cattle lameness) or public health (e.g. reduction in antimicrobial use). In human medicine a well validated approach called motivational interviewing has been shown to have a positive impact on health related lifestyle changes, such as diet, smoking and alcohol. The technique has been developed to be applicable to a ten minute consultations so is potentially relevant in veterinary medicine. Preliminary data on its potential application to UK farm animal clinicians will be presented. Alongside the potential for encouraging the uptake of best practice this session will also explore the ethics of influencing clients. For example would clients be comfortable knowing that we are training veterinary students in influencing skills? Can and should we use these new techniques to “sell” more products and services?

avatar for Professor David Main

Professor David Main

Professor of Animal Welfare, University of Bristol
David Main is a Head of Animal Welfare and Behaviour Group and Professor of Animal Welfare at the University of Bristol Veterinary School. His research interests include welfare assessment, intervention strategies to improve welfare and animal welfare education in farm and companion... Read More →

Tuesday May 24, 2016 14:30 - 15:30 ACST
City Room 3 Adelaide Convention Centre